MAGIC….Management with grass root intelligence and creativity
IN.VERSE.MANAGEMENT
The entire business management has a single
definition
ah ! it is the game of resource optimisation !
now don’t laugh…don’t laugh…don’t get into fits…
as optimisation is a fancy name for maximum
profits
Marketing and Finance…HR and Process
are four functional areas… yes…more or less …
Now marketing is defined as a management
function
where you maximise your money…as well as
customer satisfaction !
Finance is the art of managing your money
if you are weak in this….you’ll lose everything
honey !
HR is a new fad….but the same old Personnel
function
Hire , fire , retire , train , strain , retain ….
what fun !
Process or production … a thing for quantitative
brothers
Linear programming , PERT ..and fundas many
others …
but one thing to remind you…always about this:
is that real life is much diff. from any
hypothesis..
Hottest selling cakes in the marketing
confection
are the four Ps…Price , Product , Place and
Promotion
In the modern mgt. jungle …rules apply …to a
degree…
You are a winner…. only if you devise a great
U S P !
So pull up your socks and be ready with your
gun ….
as essentially Management is about licking
the competition !!!




Management Education……quite a necessary thing……
……a sure winner…..
……..but can we EDUCATE ourselves…in THE FUNDAS OF MGT. without resorting to JARGONS……
…..and B SCHOOLS….as they are called…..
…can they give way to A++ SCHOOLS……